The Aftercare & Retail Guide

Most of the result happens in the three weeks between appointments, when you are not there.

A careful treatment can be quietly undone by a routine that contradicts it. And most clients leave with advice they half remember and a recommendation they never act on, which is usually a failure of how it was given rather than a lack of interest.

This guide is about the part of the job that begins when the client sits up: giving homecare advice that gets followed, recommending products honestly without pushing, and structuring aftercare so the next appointment builds on the last instead of starting again.

What is inside:

• Written aftercare that clients actually read, and what belongs on it
• Recommending homecare honestly, around the budget and the routine the client really has
• Introducing actives at home without provoking a reaction
• Handling the client who wants a result faster than the skin will allow
• Rebooking as part of the treatment plan rather than a question at the till

Ideal for: Therapists who want their results to hold between appointments, and who would rather advise than sell.

Digital guide for qualified professionals. Instant download. Yours to keep.